Core story and how we say it.
What we are, for whom, and why it matters.
Key messages by audience and proof points.
Clear benefits and limits of AI features.
How the brand looks and feels.
How we speak: principles, do’s/don’ts, short examples.
Type choices, scales, spacing, and accessibility rules.
Core palette, roles, contrast checks, and gradient guidance.
When/where to use the logo, clear space, sizes, and misuse.
Illustration and icon style, shapes, line, depth, and examples.
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