Custom Videos

Custom videos, produced to perform.

Make complex concepts easy to understand. Combine learning science and storytelling to drive comprehension and action.

Stills from 10x learning videos: an interview with Sarah Heinzen, Product Designer at Inclusive Tech Lab, beside an animated explainer frame and three video thumbnails.

Trusted By

GoogleMicrosoft

INTERNATIONAL MONETARY FUND

Raspberry Pi FoundationSquareVisa

Why video works

Proven to build trust and understanding

Turn complexity into clarity.

70%

of users are hesitant to trust product claims that don't share real-world operational context.

Bring features to life with customer stories.

3x

higher trust in video customer stories compared to written reviews or static text case studies.

Engaging explainers that teach and tell.

93%

increase in user comprehension of complex products when custom explainer videos are used.

Sources: Gartner B2B Buying Research; 6sense Buyer Experience Report (2025); LinkedIn B2B Institute & WARC; Edelman Trust Barometer (2026); Forrester B2B Predictions (2026).

Why 10x

Why work with us

Learning media made with the rigor of an L&D team and the craft of a creative studio.

Clarity that drives action

We turn complex products into clear stories that people understand and act on.

On-brand execution

An experienced team, a repeatable process and quality checks keep every piece on brand.

Learning science first

We storyboard with your team around learning objectives, message, context and goals.

Speed without shortcuts

AI speeds up our production. Our quality bar stays exactly where it was.

Explore our work

Transform how you teach

Uplevel projects with technical storytelling and stunning visuals

Teach your technical truth
Simplify complex concepts while keeping them technically accurate.
Show it in their world
Help customers see your product working in their environment.
Design for how you learn
Built with pedagogy that avoids cognitive overload.
Prove it with real results
Customer stories that connect specific features to real outcomes.
Get started

"The team at 10x were outstanding partners. Their collaborative approach helped translate a complex story into a compelling and engaging video that highlighted our technical impact and resonated with our target audience."

Product Manager

Microsoft Corporation

Client videos

Still from the Google Play Spam policy explainer videoExplainer VideoGoogle PlaySimplifying the Google Play Spam app policy principlesThe principles behind Google Play's Spam and Minimum Functionality policies, and how they build trust in the marketplace.Watch the videoStill from the First impressions on Google Play explainer videoExplainer VideoGoogle Play ConsoleFirst impressions on Google PlayThe importance of first impressions when showcasing your app's brand story through a benefit-focused description and graphic assets.Watch the videoStill from the InovCares success story video with Mo KamaraSuccess StoryGoogle Play AcademyReaching more patients using Play Console growth toolsHow Mo Kamara grew InovCares with skills from the Google Play Store Listing Certificate study guide.Watch the videoStill from the YouTube life of a flag explainer videoExplainer VideoYouTubeSimplifying the life of a YouTube ‘flag’How YouTube receives flags, what reviewers do with them, and the policies that keep the community safe.Watch the videoStill from the Raspberry Pi Foundation keyboard navigation success story videoSuccess StoryRaspberry Pi FoundationHow keyboard navigation improves student learningA visually impaired UK student on how keyboard navigation and screen reader support changed his learning.Watch the videoStill from the Google Fiber network overview explainer videoExplainer VideoGoogle FiberExplaining the fiber network buildout processSimplifying network capacity and infrastructure concepts for frontline teams.Watch the videoStill from the Pincer Games success story videoSuccess StoryGoogle Play AcademyIncreasing app installs through Play Console growth toolsHow a LATAM game developer used Google Play Academy to improve their game's store performance.Watch the videoStill from the Raspberry Pi Foundation Indianapolis screen reader storySuccess StoryRaspberry Pi FoundationHow screen reader support helps more kids codeAdapting entry-level computer science education for blind and visually impaired students.Watch the video
FAQ

Custom video FAQs

Who are custom videos for?

Product, engineering, L&D, and Sales & Marketing teams who need to uncomplicate complex technology and drive real-world adoption. This includes:

  • Product and engineering teams translating intricate features, architectures, and technical releases into clear value.
  • Training and learning teams simplifying hard-to-grasp workflows and systems so learners comprehend and adopt them with accelerated time to proficiency.
  • Sales, Marketing and GTM teams equipping buyers with clear explainers and human customer stories to build trust and drive buy-in.
What challenges do custom videos solve?

Custom explainers and human customer stories eliminate cognitive overload - turning abstract technical concepts and dense workflows into clear, memorable narratives that accelerate user adoption, stakeholder alignment, and buyer comprehension.

When do you need a custom video?
  1. Users or learners are struggling to understand complex product features, technical concepts, or multi-step workflows.
  2. You are launching a new technology or process and need to drive rapid awareness, alignment, and adoption across internal teams or external buyers.
  3. Feature-and-function documentation is falling flat, and you need real human customer stories to prove how your technology works in the real world.
What are the benefits of a customized approach?

Unlike generic templates or surface-level agency videos, we pair learning science with human storytelling to match your exact technical architecture and operational workflows. Whether enabling employees, educating users, or winning over enterprise buyers, custom videos reduce training friction, accelerate feature adoption, and drive 7x stronger long-term business impact.

Why not just use AI video tools or internal screen recordings?

Screen recordings and AI-generated videos have their place for supplementing or replacing long-form technical documentation, but our value is engineering true comprehension and emotional buy-in.

Raw technical walkthroughs built without proper instructional design risk increasing cognitive overload for users rather than solving it. We apply learning science and narrative design to distill complex systems into clear mental models - and capture authentic human emotion that automated tools can't replicate.

What does it look like to build a video project with 10x?
  1. Discovery and Impact: We review your existing documentation and conduct brief, focused interviews with your SMEs or customers.
  2. Narrative and Learning Design: We distill complex workflows or customer experiences into a clear narrative arc, script, and visual mental model.
  3. Storyboarding and Visual Direction: We map out custom graphics, simplified UI visuals, or interview plans so your team can validate technical accuracy early.
  4. Production and Animation: Our team handles all filming, voiceover, 2D/3D motion design, and editing with minimal lift required from your team.
  5. Review and Final Delivery: We deliver turnkey video assets formatted for seamless deployment across your LMS, product onboarding, or go-to-market channels.

Get a demo and consult.

We’ll demo examples relevant to your needs and discuss ways to approach your current situation.

Custom demo and working session

Tailored recommendations and next steps

No cost, no commitment or hassle from us

Schedule a demo discussion

Pick a time (30 min)

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