Team

Meet the 10x'ers

Proven experience driving impact-led learning for the world's most innovative organizations.
Joe Davis

Joe Davis

Chief Learning Officer and Founder

New York, NY

Joe is Chief Learning Officer and Founder at 10x. He's a career learning leader specializing in technical ecosystem enablement at enterprise scale. Joe spent over 11 years at Google, leading global learning and developer ecosystem innovation for millions at Google Play, YouTube, Google.org, Google Shopping, Google Store, and gFiber. Joe helps engineering teams teach their product's value and technical truth. Prior, Joe led technical education and change readiness at Nordstrom and Costco. Joe holds an M.S. in Organizational Development from the University of San Francisco and serves on the board of the Carson College of Business. Joe lives in the New York City area with his partner and their cat.

Google

Product Innovation Leader

Head of Google Play Education

Developer Outreach & Education

Head of Retail Store Training

+ roles at YouTube, Google Shopping and Fiber.

Nordstrom

Technical Learning Lead

Costco

Corporate Training, Marketing

joe-davis
Katie Beebe

Katie Beebe

VP, Learning Enablement

San Jose, CA

Katie Beebe is a strategic learning and enablement leader with over 15 years of experience scaling global programs for high-growth technology organizations. She specializes in translating complex product capabilities and business strategies into actionable workflows that drive performance and organizational readiness. Her career includes experience at Google, Palo Alto Networks and Crowdstrike, where she has architected large-scale learning and enablement engines and led global teams to deliver measurable impact. Katie holds an M.Ed. in Instructional Design from the University of Massachusetts, Boston.

CrowdStrike
VP of Sales Enablement

Palo Alto Networks
Senior Director

Informatica
Sr Director, Sales Enablement

Proofpoint
Director, Sales Enablement

Google
Curriculum Lead

katie-beebe
David Bentley

David Bentley

Change and Transformation Expert

New York, NY

David is a Change and Transformation Expert focused on building, turning around, and scaling technology companies. David applies his 20+ years in strategy consulting, business transformation, and operational leadership to help organizations improve growth and valuation. Previously, he was the Global CEO of Porter Novelli, a Senior Advisor at McKinsey & Company and a regional Managing Director at AKQA. David's expertise lies in developing high performing cross-functional teams that achieve outsized growth by fostering a culture of learning, ambition, collective ownership and customer orientation.

Porter Novelli
Chief Executive Officer

McKinsey & Company
Digital VP & Senior Advisor

Special Project Office
Founder & Managing Partner

AKQA
Managing Director

david-bentley
Carly Brunner

Carly Brunner

Learning and Talent Strategy Expert

Austin, TX

With over a decade of experience, Carly specializes in scaling talent systems and development programs from hundreds to thousands of employees. Carly has led learning and talent organizations at rapid-growth companies like Cloudflare, WeWork, and Rent the Runway. She's experienced in defining behaviors needed for success and builds the systems to assess, develop, and reinforce them. Carly began her career as a high school teacher in Chicago. Her background in Education provides the foundation for how she understands both how people learn and the best ways to reinforce that learning.

Cloudflare
Head of Learning & Development

Rent The Runway
Sr Director, Learning

WeWork
Learning Director

Pandora
Sales Training Manager

York Community HS
English Teacher

carly-brunner
John Souchak

John Souchak

Developer Education Tech Expert

Santa Barbara, CA

John Souchak is an enterprise tech leader and strategist specializing in AI/ML technical enablement, developer certification programs. He served as an AI Technology Evangelist and Global Developer Certification Manager at Google. John launched high-impact certification initiatives and led the Learning Experiences Lab (LXL) for Google Cloud, Android, and Firebase. Prior, John built and directed enterprise-scale technical training, product enablement, and data infrastructure documentation at IBM, Cloudera, and RightScale.

Google
AI/ML Education Manager

Head of Learning Labs

Developer Certification Manager

Cloudera
Sr Curriculum Developer

RightScale
Sr Technical Training Manager

john-souchak
Annie Tonsiengsom

Annie Tonsiengsom

Learning Media Expert

Portland, OR

Annie has two decades of experience working in the Video Production industry and enjoys wearing many hats. The joy of collaboration, working alongside and meeting the best people, fuels her drive and motivation. Annie has led learning media projects for major clients like Nike, Google, Amazon, and Levi's. Annie's superpower is creating an environment that allows others to be themselves, capturing their passion and talents in the final learning product.

Nike
Creative Producer

Actual Industries
Owner & Executive Producer

Food Network
Assistant Producer

Emeril Live!
Production Coordinator

annie-tonsiengsom
Avinash Kohirkar

Avinash Kohirkar

Learning Operations Expert

Irvine, CA

Avinash is a Project Manager for Learning Operations with over 20 years experience leading technical learning and market operations programs. Most recently, Avinash supported Blockly Developer event operations. He's managed Google Developers learning pathways at Google I/O 2023 and 2024, and oversaw the global rollout of Google Play and TensorFlow developer certifications. Prior to Google, Avinash spent over 15 years at IBM, where he led the transformation of customer market research tools, exceeding product adoption goals.

ASG @ Google
Education Project Manager

IBM
Sr Manager, Market Research
Sr Analytics Manager
Technical Program Manager

avinash-kohirkar
Partnerships

10x partners.

Extended learning workforce provided in partnership with Activica.
Activica logo
Javier Diez

Javier Diez

Custom Learning Creative

Javier Diez is a seasoned entrepreneur and eLearning expert with over 20 years of experience at the intersection of technology and education. He has led the creation of custom eLearning solutions, training games, and interactive simulations for organizations like Google, Square, Visa, the IMF, Walmart, Shell and more. His work received multiple awards for instructional design excellence and training ROI, and he is a leading edtech speaker. Previously, Javier founded and scaled Netizen, one of Latin America's leading ISPs, acquired by SkyOnline for $20M. He holds a BA in Film and Media Arts and an MA in Communication and Technology.

javier-diez
Miguel Nieva

Miguel Nieva

Custom Learning Creative

Miguel is a visual and user experience designer with a Bachelor's degree in Graphic Design and User Experience, and a creative background in Photography, Illustration, and Typography. He leads the art direction and learner experience design across our custom learning projects, ensuring each solution is visually compelling, intuitive to use, and designed to support effective learning outcomes.

miguel-nieva
Benjamin Busch

Benjamin Busch

Custom Learning Creative

Benjamin is a visual designer with a Bachelor's degree in Graphic Design and studies in Animation and Illustration. He blends strong design theory with imaginative, modern applications across digital design and eLearning experiences. Fluent in an ever-evolving landscape of tools, trends, and techniques, Benjamin crafts visuals that are purposeful, engaging, and tailored to the unique context of each digital experience.

benjamin-busch
Diego Ljavetzky

Diego Ljavetzky

Custom Learning Production

With over 20 years of experience, Diego designs technology-driven learning solutions for global organizations including Mastercard, Starbucks, Google, and BASF. He specializes in creating behavior-changing business simulations, training games, explainer videos, and digital learning experiences. His background combines degrees in Information Technology and Graphic Design, later complemented by studies in Communication and a degree in Technology and Education, shaping a strong focus on user experience and learner engagement.

diego-ljavetzky
Federico Welz

Federico Welz

Custom Learning Engineering

Federico holds degrees in Systems Engineering and Electronic Engineering and plays a key role in shaping our digital learning solutions. He specializes in designing and building innovative eLearning experiences, blending technology, creativity, and problem-solving to transform how people learn. From interactive simulations and game-based learning to advanced learning platforms and emerging technologies, Federico explores what's possible and turns it into effective, future-ready training solutions for our clients.

federico-welz
Christian Cerniauskas

Christian Cerniauskas

Custom Learning Production

Christian brings a background in Graphic Design and advanced studies in Digital Design to his role overseeing production. He organizes workflows and leads our production teams, ensuring collaboration, consistency, and quality across all eLearning projects. By bridging creative vision and execution, he helps deliver engaging learning experiences on time and with precision.

christian-cerniauskas
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