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Google Play Academy · Store Listing Certificate
Certified developers increase app revenue and sustained growth
Demystifying a sparsely adopted Google Play Console feature used to boost user acquisition and app installs: Custom Store Listings and Store Listing Experiments.
Product Education
Certification Strategy
Edutainment Videos
Certification Design
Scenario-Based Learning
4.9x
More installs realized by certified learners vs untrained ones
70%
Adopted the features taught within 30 days of being trained
42%
Increased app revenue from taught features within 30 days of certification
Challenge
Powerful app growth features were widely unused by Play developers
Custom Store Listing and Store Listing Experiments helped developers realize significant app install growth, but the features were not adopted by builders who could benefit from it the most.
10x solution
Context-based 'edutainment' videos built as a supplemental study guide
Instead of long-form e-learning, we developed entertaining videos based on the top practices of the best-performing developers, as a companion study guide for the Store Listing Certificate exam.
Results
- Trained developers boosted installs 4.9x more than untrained. Untrained developers used Custom Store Listings to increase installs by 3.5%, while certified developers increased installs by 17%.
- Faster adoption, more revenue. 70% of certified developers used Custom Store Listings or Store Listing Experiments within 30 days, and 42% increased app revenue from CSLs in that same window.
"After certifying our team, we've seen a 30% increase in our game launch speed and installs."
Kimmie V.
Chief Marketing Officer, Rocket Games Studio Vietnam (100M+ downloads)
From the series
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