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Google Play Academy · Store Listing Certificate
Certified developers increase app revenue and sustained growth
Demystifying a sparsely adopted Google Play Console feature used to boost user acquisition and app installs: Custom Store Listings and Store Listing Experiments.
Product Education
Certification Strategy
Product Education
Certification Strategy
4.9x
More install growth for certified developers than untrained ones
42%
2.7x
Increased app revenue from CSLs within 30 days of certification
70%
Used the taught growth features in Google Play Console within 30 days
The challenge
Developers were never trained on Custom Store Listings and Experiments
Beta users saw significant app install increases from the feature, but Play Console developer adoption lagged.
The 10x solution
A certification and 'edutainment' videos built on top scenarios
Instead of long-form e-learning, we developed entertaining videos based on the top practices of the best-performing developers, paired with the Store Listing Certificate.
The results
- Trained developers boosted installs 4.8x more than untrained. Untrained developers used Custom Store Listings to increase installs by 3.5%, while certified developers increased installs by 17%.
- Faster adoption, more revenue. 70% of certified developers used Custom Store Listings or Store Listing Experiments within 30 days, and 42% increased app revenue from CSLs in that same window.
"After certifying our team, we've seen a 30% increase in our game launch speed and installs."
Kimmie V.
Chief Marketing Officer, Rocket Games Studio Vietnam (100M+ downloads)
From the series
Need to explain complex policy or finance topics? We turn dense technical material into short videos people actually finish.