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Google Play Academy Indonesia · Study Jam

Build developer skills in emerging markets with community events

Ecosystem Enablement
Certification Strategy
Curriculum Design
Train the Trainer
Emerging Markets
Google Play AcademyStudy Jam
9.5x
Increase in emerging market learners vs prior year
2.2x
Higher conversion rate vs the regional average
7x
Reduction in reported learner confusion about app policy
Challenge

Indonesia's population was growing rapidly while non Indonesia-based developer apps were taking market share. While online app growth and policy courses were live and localized in the country, developer policy violations remained high in the region, and academy content consumption was stagnant. Google global and regional leaders asked for scaled community-based programs to further build local app developer skills and reduce policy violations.

10x solution

A flipped classroom, delivered by the community-run groups.

A hybrid "flipped classroom" program designed to upskill developers while fostering community. Developed a "Facilitator-in-a-Box" system (scripts, interactive activities and enablement) that let volunteer experts deliver professional-grade training to their peers at scale using Google Developer Groups.

Results
  • Certification and curriculum design. Learner reports of "significant confusion" about Play policy fell from 50.3% to 7.2%, and Study Jammers reported a 97.4% average learner satisfaction rating.
  • Outsized impact. Indonesia alone represented a 31% increase in global certificate growth, eclipsing all other regional programs, and exceeding the expected pace of public policy commitments.
Google Play Academy Store Listing Certificate badge

"This made a significant impact on my app development career and success. It helped me optimize my app's performance and grow users."

Kailash Sharma
Student, Android Developer
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